Puma Branding

This is a logo branding animation for the company Puma.  Using what I know about the company I created an identity behind it.  Puma represents furious, speed, power, and fluidity.  Originally I was going to use After Effects, but I decided to go to frame by frame.  It was a great choice.  The difficult part came when I tried to find reference footage of a puma running.  After about two hours of research I clipped together enough scenes to create the run cycle however, something was missing. I ended up adding some liquid animation from the trail of the puma to show it's speed. 

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