This is a logo branding animation for the company Puma. Using what I know about the company I created an identity behind it. Puma represents furious, speed, power, and fluidity. Originally I was going to use After Effects, but I decided to go to frame by frame. It was a great choice. The difficult part came when I tried to find reference footage of a puma running. After about two hours of research I clipped together enough scenes to create the run cycle however, something was missing. I ended up adding some liquid animation from the trail of the puma to show its speed.

Process Book